Case Study · Local SEO & Online Presence
How Makiry Group Went from Zero Online Presence to 10+ Organic Calls
Makiry Group LLC had no website, no Google Business Profile, and no social media. We built their entire digital foundation from scratch — and within months, the business was receiving organic calls from customers finding them on Google with no paid advertising.
The Challenge
A Premium Business That Didn't Exist Online
Makiry Group LLC offers high-end custom cabinets, kitchen remodeling, and custom closet solutions in the Sarasota, FL market. Their work is premium quality — but when potential customers searched for those services online, Makiry Group was completely invisible.
There was no website for customers to visit, no Google Business Profile to appear in local map searches, and no social media presence to build credibility. In a market where most buyers research heavily before calling, the absence of any digital footprint meant losing every customer who searched before picking up the phone.
The goal was to build a complete, professional online presence from the ground up — one that could be found organically, convert visitors into leads, and set the foundation for paid advertising when the time came.
Our Approach
A Complete Digital Foundation Built for Local Discovery
We followed a structured build — starting with the website as the hub, then layering in GBP, social presence, and Local SEO to drive organic visibility in the Sarasota market.
Professional Website — Cabinets by Sarasota
We designed and built a conversion-focused website showcasing their full service offer: Custom Cabinets, Kitchen & Bath Remodeling, and Custom Closets. The site was built with Local SEO architecture from day one.
Google Business Profile Setup & Optimization
We created and fully optimized their Google Business Profile — categories, service areas, photos, business description, and Q&A — so they could appear in the Google Maps local pack for Sarasota searches.
Social Media Presence
We created and set up their social media profiles, establishing a consistent brand presence across platforms to support local credibility and referral discovery.
Local SEO Strategy
We implemented a full Local SEO strategy targeting high-intent searches like "custom cabinets Sarasota," "kitchen remodeling Sarasota," and "custom closets near me" — optimizing on-page content, citations, and GBP signals to drive organic discovery.
The Results
From Invisible to Generating
Organic Leads Every Month
Without spending a dollar on ads, Makiry Group started receiving inbound calls from customers who found them organically on Google — searching for custom cabinets and kitchen remodeling in Sarasota.
In a matter of weeks, a business with zero digital footprint had a professional website, an optimized Google Business Profile, and active social media accounts — all working together to attract local customers.
Website, Google Business Profile, and social media — each optimized for local visibility, consistent branding, and lead generation. A complete digital presence built to scale.
Local SEO work positioned Makiry Group to rank for high-intent searches like 'custom cabinets Sarasota' and 'kitchen remodeling Sarasota' — capturing buyers at the exact moment they're ready to hire.
Work With Us
Build Your Online
Presence From Scratch
Whether you have zero digital presence or an underperforming one, we build the foundation that turns online searches into inbound calls.
No long-term contracts. Clear strategy. Results you can measure.
Book a Strategy CallWhat We Build